GoHighLevel pricing: what each plan is really for
HighLevel’s pricing is easiest to understand by asking how many client accounts you need and whether you intend to sell a SaaS-style offer.
| Plan | Current public price | Key distinction |
|---|---|---|
| Starter | $97/month | 3 sub-accounts; core platform access |
| Unlimited | $297/month | Unlimited sub-accounts; agency scaling features |
| Agency Pro | $497/month | SaaS Mode and additional rebilling/API capabilities |
HighLevel also notes that usage-based charges apply to some communication and AI services. Annual pricing is displayed on its current pricing page as well.
HighLevel currently advertises a 14-day trial. Use the trial to test the workflows that matter to your business rather than judging the platform from a feature checklist alone.
↗ Start a 14-day HighLevel trialAffiliate disclosure: ClientGap may earn a commission if you sign up through this link, at no additional cost to you.
Which plan fits?
Starter is the natural place to evaluate the platform when three sub-accounts are enough. Unlimited becomes more relevant for an agency managing a larger client roster. Agency Pro is primarily a business-model decision: it adds SaaS Mode and capabilities intended for agencies productizing the platform.
Do not choose by the feature table alone
Map the workflows you need—lead capture, pipeline, follow-up, booking, client separation, reporting and billing—then use the trial to confirm that the actual setup is acceptable to your team.
HighLevel currently advertises a 14-day trial. Use the trial to test the workflows that matter to your business rather than judging the platform from a feature checklist alone.
↗ Start a 14-day HighLevel trialAffiliate disclosure: ClientGap may earn a commission if you sign up through this link, at no additional cost to you.
Sources & verification
- HighLevel official pricing page — pricing, plan limits, current plan positioning and core feature list.
- HighLevel official product site — CRM, pipelines, workflows, calendars, missed-call text-back, conversations, reputation and reactivation capabilities.
- HighLevel Support Portal — product documentation for AI and workflow capabilities where referenced.
ClientGap summarizes these sources independently. Always confirm current details with HighLevel before purchasing.